Here's a question we get a lot from clients: What is a guest post? How is it different than a regular blog post? A Guest Post is a an article written and posted on someone else's blog. When you write something on your own blog its just a "post", but on someone else's blog the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks. Guest posts are abused though, and we'll get to that later in this article.
If you have found someone else's blog to blog on then you are the 'guest author'. We'll assume you are doing it both get the word out and hope to get a link back to one of your own web properties.
The basics of guest posting
Here are a few guidelines about writing guest posts you should know. There is a lot of information on the internet about this subject and we have included links to a number of good resources at the bottom of this article. But here are the quick and simple basics.
Important Things to Remember About Guest Posts
- Guest posts must be well-written. Search engines are beginning to get choosy, people too.
- They need to be on-topic. People must want to read them to get maximum value.
- People should want to share them using social media. Sharing increases readership.
- Outbound links must be helpful and relevant to the article. Anchor text over the links accurate.
- Don't post on sites that clearly post a lot of guest content because the links are pretty much useless.